Admeter is a telephone overlay system that monitors the response and cost effectiveness of chosen marketing campaigns. By tracking inbound telephone responses from traditional and online media it gives you real-time web based reporting that puts you in control of your day to day sales.

Admeter is aimed at companies who use direct response as a key enquiry generator, and can be successfully used in any form of advertising media, PR or literature to track and manage the calls they receive.

AdMeter shows - in real-time - the number of calls generated by each different advert, when they occurred, how long the calls lasted, the number of the caller, and most importantly how much each call cost in advertising spend.

For further details call: 0844 818 0000