New Regulations of Online Advertising
17 February 2011
All ads in the UK, wherever they appear, must be legal, decent, honest and truthful in line with The British Code of Advertising, Sales Promotion and Direct Marketing (The CAP Code).
From March 1st, 2011 marketing communications on websites will be regulated by the ASA.
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.
This significant development in advertising regulation is good news for both consumer and business protection as it will ensure the same high standards as in other media. It will cover:
- Advertisers' own marketing messages on their own websites, regardless of sector, type of businesses or size of organisation
- Marketing communications in other non-paid-for space under the advertiser's control, such as social networking sites like Facebook and Twitter.
For more info, go to: http://www.cap.org.uk/CAPServices/Digital-remit-advice.aspx
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